Cut a California law firm’s cost per signed case by 90%.
Google and Meta ads that bring in qualified cases now, backed by SEO, AI-search visibility and a real marketing strategy that keep them coming. Built for law firms that need signed clients, not clicks.
Before and after
A California law firm, Google and Meta paid acquisition.
Results vary by market, offer and budget.
Two ways to work together
Paid Media
Hands-on management of your Google and Meta ads, built around cost per signed case, not cost per click.
- Account audit and rebuild
- Campaign management and testing
- Call and form tracking tied to signed cases
- Monthly report in plain numbers
Fractional CMO
Senior marketing leadership for your firm without the full-time salary. Strategy, budget, intake and the vendors executing it.
- Channel strategy and budget allocation
- Paid, SEO and AI-search (GEO/AEO) roadmap
- Intake and vendor oversight
- Weekly strategy call
How it works
Free audit
A 30-minute review of your firm’s current ads, website traffic and intake. You get the three biggest leaks, whether or not we work together.
Rebuild
Tracking, targeting and intake rebuilt around what a signed case is actually worth to you.
Scale
Spend moves to what's working. You see cost per signed case every month.
Meet Sarah
I lead marketing in-house for a California law firm, where I took cost per signed case from five figures to about $1,000, and have worked in marketing and sales across industries for over 8 years.
Before that I produced for Netflix documentaries and Funny or Die, so the ads I run are built to be watched, not skipped.
Topout takes on a small number of clients at a time. You work with me directly.
Find out what each signed case is really costing you.
Book a free 30-minute audit of your current ads, website traffic and marketing.
Book your free audit